Donut Run App

an easier way to order donuts on the go

OVERVIEW


Donut Run is a food-ordering app for people who want their donuts on the go.

Customers submit their custom orders to a local shop of their choice. Order status updates will be sent to customers in real time until the sweets are ready for pickup.

THE CHALLENGE


Enjoying treats like donuts is one of life’s simple pleasures. My goal was to create an app that would encapsulate this delightful experience in a user’s navigation from order to pickup. I also wanted to create a brand identity that would match the platform’s playfulness and ease of use.

MY ROLE


User Research
User Testing
Concepting
Design
Prototyping
Branding
Digital Illustration

KEY FEATURES

1. Select a donut shop based on your location.

2. Customize your donut order by the whole or half dozen.

3. Submit your order and then receive real time status notifications.

PERSONA

MEET LEONARD

– 36, Art Director
– Santa Monica
– Loves to eat family-style

 

Pain point:

I get donuts for the office every Friday and there’s always an AM rush.

How can I make my weekly donut run faster and less chaotic?

USER FLOW

WIREFRAMES

ITERATIONS

After several rounds of user testing, I made adjustments to increase legibility, clarity and vibrancy in the overall information architecture and interface.

STYLE GUIDE

Interested in seeing more work?

Let’s (get coffee and) chat!
Email heykarenwang@gmail.com