mobile ordering app for donuts!
Donut Run is a mobile ordering app for people who want their rings without the wait.
Said carbs are a hot commodity on almost any given day. People tend to love donuts especially for group gatherings or even a mundane weekday morning. Shops in metropolitan cities like LA tend to promise long lines or flavors that sell out—a problem worth solving for.
This project was my first self-conducted, end-to-end UX design exercise before I became a formalized UX Designer. I had a lot of fun and learned even more.
My objective was to take an idea from discovery to production. In efforts to create a mobile food ordering experience, I studied best practices to minimize friction in the process while increasing efficient navigation.
Ideation
Research
Wireframes
Prototypes
Usability Testing
Design System
Digital Illustration
Selecting a donut shop is easy based on customer’s current or preferred location.
Orders can be customized or randomized based on inventory availability and taste profiles. Purchases are made by the half or full dozens.
Shopkeepers receive submitted orders and customers get notified of when their orders are processing until ready for pickup.
Pain point:
“It’s a weekly ritual: I pick up donuts for the office every Friday morning!”
“The best flavors get taken so quickly! How can I expedite the process to beat the crowd?”
After several rounds of user testing, I made adjustments to increase legibility and readability so people could search and select flavors more easily.
