Dress Me Up – mobile app

self-initiated project

THE CHALLENGE


Create a mobile app that makes approaching a daily task more efficient.

Question of the day: What should I wear today?

THE OBJECTIVE


To help people come to a confident decision through a less stressful and more delightful experience.

DELIVERABLES


User Research & Insight
User Flow
Wireframes
Iterations
Animated Prototype

RESEARCH

To further explore the existence and extent of a problem, I interviewed users and stakeholders.

QUESTIONS

 

  • “When you wake up everyday, how would you describe your experience of getting dressed? (Is it tasking, exciting, stressful? How long does it take you?”
  • “On a scale of 1-10 (10 being most difficult), how would you rate the decision-making process for you wear?”
  • “What’s the worst part about getting dressed?”
  • “If there was a tool like a mobile app to help make this process more efficient, would you use it?
    Why or why not?”

KEY TAKEAWAYS:

  • Allow users to add up to 3 items for an outfit (tops, bottoms, footwear)
  • Display items in grid format: tops, bottoms, footwear
  • Integrate a horizontal scroll function so users can toggle left and right to search for items

RESPONSES

 

It’s too complicated. There are too many screens.”

“If I can only add up to 3 items for an outfit, I can just make a mental note of the items.
I wouldn’t need to save it for any reason.

Based on user feedback, the app needed to be simplified.

Next steps: omit unnecessary steps and provide users with a clear display of the outfit being composed.

PRODUCT STRATEGY

WHAT

WHO

“I don’t always want to wear the same things; I’m looking for ways to shake things up!

“I’m just starting out and need to work with what I have—I need to be creative while staying on a budget.

WHY

COMPETITIVE AUDIT

SCENARIO

Dev is thrilled when Eva agrees to go on a date. Now, the real challenge, Dev hasn’t the slightest idea what to wear!

Saturday will be 72 and sunny. Brunch is at a popular, local diner.

Dev mentally sifts through what clothing he owns, then pulls up Dress Me Up to funnel through his virtual closet to get a better sense of what he’s working with.

PERSONAS

USER FLOW

WIREFRAMES

Drawing from user feedback, many improvements were made to the iterations.

ITERATION A

ITERATION B

User testing showed that people wanted a clearer view of each item in an outfit.

HI-FI MOCKUPS

PROTOTYPE