Dress Me Up – mobile app

a concept project

EXECUTIVE SUMMARY

THE CHALLENGE


Take a daily task and find a way to make the process more efficient

 

“What should I wear today?”

A 2015 survey concluded that it takes the average person about 1.5 hours a week (or just under 15 minutes daily) to decide what to wear for a typical work day. Elements that go into this decision process include: weather, dress code, day (and evening) activities, and most importantly, if the result creates confidence in the wearer and his or her final decision

That’s a lot to think about!

 

THE OBJECTIVE


USERS:  to experience more empowerment, a less stressful situation and inspiration that leads to smarter decisions

PERSONAL:  to explore the ins and outs of UX/UI design while completing my first mobile app project; to learn by doing

THE PROJECT


A mobile app that helps users decide what to wear in a more efficient, organized and confident manner—with a little added fun

 

DELIVERABLES


User Research
User Flow
User Testing
Sketches & Iterations
Wireframes
Animated Prototype

RESEARCH

INTERVIEW DATA
To further explore the existence and extent of a problem, I interviewed both users and stakeholders.

 

  • “When you wake up everyday, how would you describe your experience of getting dressed? (Is it tasking, exciting, stressful? How long does it take you?”
  • “On a scale of 1-10 (10 being most difficult), how would you rate the decision-making process for you wear?”
  • “What’s the worst part about getting dressed?”
  • “If there was a tool like a mobile app to help make this process more efficient, would you use it?
    Why or why not?”

KEY TAKEAWAYS:

  • Allow users to add up to 3 items for an outfit (tops, bottoms, footwear)
  • Display items in grid format, tops, bottoms and footwear accordingly
  • Integrate a horizontal scroll feature as the search feature

User Testing Insights

 

It’s too complicated. There are too many screens.”

“If I can only add up to 3 items for an outfit, I can just make a mental note of the items.
I wouldn’t need to save it for any reason.

After running a usability  test, I received feedback regarding the overall process of how to compose an outfit.  The insight was to simplify by eliminating unnecessary steps and providing users with a clearer display of their outfit.

 

PRODUCT STRATEGY


What is Dress Me Up?

Who is it for?

“I don’t always want to wear the same things; I’m looking for ways to shake things up!

“I’m just starting out and need to work with what I have—I need to be creative while staying on a budget.

What’s in it for users?

COMPETITIVE AUDIT

Comparison of mobile apps that have a competitive concept

PERSONAS

SCENARIO

Dev asks Eva to go on a brunch date.

He’s over-the-moon excited but since he’s just getting back into the dating scene, he has no clue what to wear. Saturday will be 72 and sunny. The brunch spot is a local favorite, nothing fancy but not just an average diner. He’s thinking about what he owns and pulls up Dress Me Up to flip through his closet

DESIGN PROCESS

Iterations were tested and improved through user insights

USER FLOW

WIREFRAMES

ITERATION A

ITERATION B

Usability testing showed that users wanted a more visible view of each item in an outfit

HI-FI MOCKUPS

PROTOTYPE

NEXT STEPS