Majolie – checkout flow

e-commerce case study

INTRO


Majolie is an LA-based company whose fine jewelry collections are sold exclusively online.  Shoppers expect no fluff or frills when it comes to purchasing classic wearables; the mobile shopping experience wouldn’t be any different.

Check out the fully designed Majolie Collections mobile app!

THE CHALLENGE


To streamline a shopper’s navigation and task flow by maintaining a lean interface.

MY ROLE


User Research
User Testing
Design
Branding

USER FLOW

SKETCHES

WIREFRAMES

ITERATIONS

Based on user testing insights, I omitted unnecessary, redundant information and adjusted the flow and structure to be more fluid and intuitive

Interested in seeing more work?

Let’s (get coffee and) chat!
Email heykarenwang@gmail.com