Majolie – checkout flow

a clean interface for easy checkout

INTRO


Majolie is an LA-based company whose classic fine jewelry collections are sold exclusively online.  Shoppers expect no fluff or frills when it comes to purchasing jewelry, but simply look for what meets the eye

 

THE CHALLENGE


Create a clean, intuitive shopping experience

GOAL


To streamline a shopper’s navigation and task flow by maintaining a lean interface

 

MY ROLE


User Research
User Testing
Design
Graphics
Branding

ITERATIONS – Review Order