Yelp Mobile Search

case study

INTRO


In addition to providing reviews about businesses, Yelp’s platform contains a database of visual content that can serve as an optimal tool in helping people better understand a service or experience.

THE CHALLENGE


When browsing ‘Photos’ of a business, users struggle to find specific data points among the plethora of images. They must scroll through a sometimes “endless” stream of images to retrieve a particular item they may be looking for.

THE GOAL


To optimize a user’s experience by implementing a search feature in ‘Photos’.

 MY ROLE


Research
User Testing
Design & Prototyping

PROJECT SUMMARY

Existing Features

New Features

RESEARCH & STRATEGY

Based on user and stakeholder insights, the photo system was implemented to provide pivotal information about a business.

An article by Alex M., a Software Engineer at Yelp:

“Yelp users upload around 100,000 photos a day to a collection of tens of millions, and that rate continues to grow… These photos provide a rich tapestry of information about the content and quality of local businesses.”

Yelp’s current ‘Photos and Videos’ section was refined in 2015 with the addition of the Photo Classifier:

“Some folks use Yelp photos for checking out the atmosphere for a special event or navigating to a venue for the first time, while others use Yelp photos for more serious applications like finding out if a restaurant can accommodate a handicapped patron. All of these tasks are now easier and more efficient with the launch of tabbed photo browsing.”

The classifier can pull photos into 5 different categories by collecting information from photo captions, photo attributes and crowdsourcing.

USER FLOW

WIREFRAMES

HI-FI MOCKUPS

BENEFITS

For customers: 
a handy search tool that can provide efficiency and valuable information.

For business owners:
a more organized system to better present the products/service eventually leading to increased traffic and growth.

For Yelp:
increased user engagement, cleaner interface, and a more information-rich platform.

Interested in seeing more work?

Let’s (get coffee and) chat!
Email heykarenwang@gmail.com