responsive design for mobile and web
The Power of Dreams is what drives Honda to create intelligent products that enhance mobility and joy of their customers. Their automobiles website needed an overhaul to level up the playing field due to many inconsistencies and confusing functionality from legacy designs.
Research insights surfaced major usability challenges were explicit in the site’s navigation. I crafted new concepts with my Creative Director while collaborating with Product and Development. From new information architecture to user flows, the installment for navigation came in two parts: global and secondary navigation components, designed conjunctionally.
The interface is just too complicated...
I would just go directly to the dealer and get a printed brochure. If the dealer doesn't have a brochure, then I'll go to the Toyota dealer and buy a Toyota—no difference between the two cars.
- Anonymous
Secondary navigation lo-fi prototype
